Renewable Energy. Commodities Trading. Cryptocurrency.

Tao Advisory

represents buyers and sellers of renewable energy products, fuel, cryptocurrency, gold and other commodities.

Portfolio of Advisory Client Work

  • Storytelling

    Creating compelling investment propositions that are visually stunning, coherent and captivating. Turning complex ideas into a digestible simple visuals, delivered in the format of investor decks and collateral materials including financial models, brand guides, marketing plans, 100+ page business plans, white papers. Designing decks with storylines that flow seamlessly, tailor made to different audiences.

  • Business Planning

    Creating business plan decks to comprehensive 100+ page white papers including: startup / product launch roadmaps, strategic frameworks built around funnel optimization, org structures & resourcing, culture & behaviors, strategic objectives, performance metrics, situational analysis, SWOT, USPs, asset and margin optimization, Brand/product awareness, trust and user acquisition (paid & earned), retention strategies.

  • Brand and Product Strategy

    Creating hyped and trusted brands and products that translate into revenue generation. Development and organizational buy-in of brand house (Vision, Mission, Purpose, Values, Personality). Designing strategic frameworks built around end-to-end perceived and proposed value, including value efficiency and design, value proposition and consideration. Brand/product positioning, target demographics and personas. Formulating strategies to drive higher margins through product mix and cross sell optimization.

  • Financials

    Creating financial modeling and decks - designed for seamless and speedy due diligence. Building detailed scenario sensitivities, market research, weaved into business plans and investor decks. Optimized revenue and Return on Investment thinking built into the design framework. Formulating performance metrics and KPIs/OKRs. Establish reporting and business intelligence systems. Modeling commercials, revenue and cost structures for win-win-win deals.

  • Growth & Customer

    Designing B2B or B2C customer journey flows and optimization (digital-to-in-store-to-digital). Building loyalty and trust through content creation and boosting cost-effective share-of-voice through ninja marketing strategies. Establishing customer communication strategic frameworks based on emotional & feeling centric objectives - tailored to pre-defined customer personas. Creating learning and feedback models that translate into actions and strategic initiatives.

Inquire Now

Tao Advisory was founded by Chris Cheung. Tao Advisory represents buyers and sellers of renewable energy products, fuel, cryptocurrency, gold, and other commodities.

Tao Advisory is also a private client consulting business where Chris plays a strategic, commercial and financial advisory role to disruptive startups. Chris is the Co-Founder and Chief Financial Officer of ORION Power, a fuel manufacturer turning plastics and tires into Jet Fuel and diesel.

Chris is also the CFO and Chief Strategy Officer of Spysport, a next-gen Sports Entertainment and Technotainment startup. Before this, he was the CFO and Chief Strategy Officer of Playup USA, an online sports betting startup company, with licenses in New Jersey and Colorado.

Chris has had over 20 years of finance, tech, strategic and operational experience in senior leadership roles, primarily in the gambling industry since 2006. He helped oversee finance operations, commercial and strategic advisory of starting up 3 online bookmakers (AU, UK, US), an international VIP wagering business, and the omni-channel businesses of Tabcorp, one of the largest gambling companies in Australia. Chris has also played strategic advisory roles to CEO’s in other industries including blockchain, crypto, hedge fund, medical, education, wellness, self-help and disruptive tech. 

 He has also assisted start-ups with successful fundraising activities for seed, Series A+ rounds up to $50m.

Prior to this, as a graduate of Melbourne University (B.Com, B.IS) Chris began his career in tech at an ISP, followed by a teaching role at Melbourne University and soon after became a chartered accountant, working in audit and business advisory for a big 5 firm Pitcher Partners.

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