Tao Advisory was founded by Chris Cheung. Tao Advisory represents buyers and sellers of renewable energy products, fuel, gold, cryptocurrency and other commodities. Tao Advisory is also a private client consulting business where Chris plays a strategic, commercial and financial advisory role to disruptive startups.
Chris lives and works from Laguna Beach, California and is available to travel for speaking and consulting engagements.
Chris is currently the Co-Founder and Chief Financial Officer of Orion Power, an energy company with a showcase product that is the world’s lowest emissions Pyrolysis machine, that turns plastics and tire waste into jet fuel. He is also the Chief Financial Officer and Chief Strategy Officer of Spysport Industries, a next-gen Sports Entertainment and Technotainment startup.
Before this, he was the CFO and Chief Strategy Officer of Playup USA, an online sports betting startup company, with licenses in New Jersey and Colorado.
Chris has had over 20 years of finance, tech, strategic and operational experience in senior leadership roles, primarily in the gambling industry since 2006. He helped oversee finance operations, commercial and strategic advisory of starting up 3 online bookmakers (AU, UK, US), an international VIP wagering business, and the omni-channel businesses of Tabcorp, one of the largest gambling companies in Australia. Chris has also played strategic advisory roles to CEO’s in other industries including blockchain, crypto, hedge fund, medical, education, wellness, self-help and disruptive tech. He has also assisted start-ups with successful fundraising activities for seed, Series A+ rounds up to $50m.
Prior to this, as a graduate of Melbourne University (B.Com, B.IS) Chris began his career in tech at an ISP, followed by a teaching role at Melbourne University and soon after became a chartered accountant, working in audit and business advisory for a big 5 firm Pitcher Partners.
Chris is not only passionate about helping businesses thrive, but people also. He has coached individuals, couples and families to breakthrough destructive self-defeating behaviors on a path towards healthy relationships, physical, mental and emotional wellbeing. His creative outlet extends beyond thought and words - in being a professional dancer, pianist, and martial artist.
Today’s hyper-challenging environment highlights our need for empathetic emotion-centric support for individuals and organizations. Chris's skillset particularly suits market disrupters who have thrived with creativity, kindness-centric cultures, honest and integrity-led, who value intimate healthy relationships.